Charity in Bloom

Flowers That Give Back

Every month, Charity in Bloom features an exclusive floral arrangement benefiting a local nonprofit. A portion of every purchase helps support that month's cause, making it easy to brighten someone's day while making a difference in our community. Together, we're helping Make Birmingham Smile.

Firefly Evenings

This Month's Featured Design

Firefly Evenings, Supporting the Community Food Bank of Alabama

Shop for a Cause
Charity in Bloom Subscriptions

Subscribe to Charity in Bloom

Enjoy an exclusive arrangement delivered each month while $20 from every subscription is donated to a different local nonprofit. It's a beautiful way to fill your home with fresh flowers while helping us Make Birmingham Smile.

Give Back with Flowers

Blooms That Change Lives

Making Birmingham Smile, One Bouquet at a Time

Each month our Charity in Bloom program shines a spotlight on a local nonprofit making a meaningful difference in our community. Through exclusive floral designs, we've helped raise awareness, celebrate incredible organizations and support causes that touch the lives of so many.

We are honored to partner with these charities and grateful to our customers for helping us make an impact - one bouquet at a time.

Remember Together


Inspired by the life & legacy of Debby Pappas, mother of Norton's owner Cameron Pappas, this campaign honors the love, strength, and resilience she shared throughout her courageous battle with Alzheimer's disease and dementia. Every purchase helps carry Debby's memory forward while supporting research that brings hope to families facing Alzheimer's.


Supporting:

The Alzheimer's Association

Love Makes a Family


Inspired by a deeply personal connection to the adoption journey, this campaign celebrates the belief that families are built through love, hope, and unwavering commitment. Every purchase helps support organizations that bring children and loving families together.


Supporting:

The Gift of Adoption Alabama

Strength in Bloom


Created in loving memory of Barbara Hogge, a cherished member of the Norton's Florist family, this campaign is a tribute to her strength, kindness, and unwavering spirit. Every purchase helps honor her legacy while supporting ALS awareness and the families facing this disease.


Supporting:

ALS Association Alabama Chapter

Hope Blooms Pink


Created in loving memory of Adrienne, a cherished member of the Norton's Florist family for 19 years, this campaign honors her remarkable strength, unwavering grace, and compassionate spirit throughout her courageous battle with breast cancer. Every purchase celebrates Adrienne's legacy while helping fund research, raise awareness, and bring hope to those still fighting.


Supporting:

Breast Cancer Research in Alabama

Blooming with Courage


Created in honor of Akira, a cherished member of the Norton's Florist Customer Service team, this campaign celebrates her resilience, optimism, and unwavering strength while living with sickle cell disease. Every purchase helps raise awareness, support advocacy and research, and bring hope to individuals and families affected by sickle cell.


Supporting:

Sickle Cell Research in Alabama