Our History

A WWII-era advertisement promotes our support for the troops and American victory

How We Became "Birmingham's Florist"

Just shy of a century old, Norton's Florist is an enterprise borne of friendship and family.

In 1921, Dr. J.S Norton, known for having the most beautiful garden in town, decided to try his green thumb at his own floral business. He wouldn't go it alone. Norwood Floral Company opened with his friend, Mr. Forney Renfroe, alongside him. The two quickly made Norton's wife Josephine store manager, and it was she who kept the business blooming while J.S co-founded Carraway Methodist Medical Center. Soon, the Norwood name was replaced by Norton's, and the shop was well on its way to becoming "Birmingham's Florist."

Norton's has served its community through some of the century's most trying times. We've always been there to provide flowers and gifts to our neighbors, even if that means delivering them by horse and buggy, as it did during WWII's gas shortage. In 2001, the Pappas family became the proud owners and operators of Norton's. Together as father and son, we carry on J. S's legacy, even as we're establishing our own.

What's stayed the same? Our commitment to our community. The idea that we have an obligation to serve our neighbors by offering them fresh, beautifully-designed flowers, unique gifts and extra-special gift baskets. The privilege of giving back to Birmingham by participating in charities and civic programs. The understanding that people have relied on us for nearly a century to offer them the ultimate customer experience, embodied by courtesy, quality and promptness.

How do we see our next 100 years playing out? We'll continue to celebrate the beauty of flowers and the happiness and comfort they give. We'll embrace the revitalization of Birmingham's city center and offer our dynamic community the latest in floral styles and services, even as we remain devoted to our Southern traditional designs (timeless classics, we say!). We'll keep sourcing our flowers from sustainable and ethical farms. We'll welcome the use of technology in making our products accessible, convenient and quickly delivered.

Most of all, we'll continue to sell flowers for your first date and then your wedding, the baby shower and then every birthday thereafter. Flowers for all occasions, that's what we do. Since 1921 and beyond.